Object hyperlinking does just that, it allows information to be associated with objects, and then accessed or pulled by a human in close proximity of that object. The medium of this exchange is commonly a cell phone or mobile device. Object hyperlinking is not a web-based search but rather an object-dedicated database search and because of that it requires a bit of a shift from the traditional web frame of reference to understand the concept. To successfully complete this mental gymnastics, think of dialing someone’s phone number. When you dial your friend's phone number, you were in some way made aware of that phone number that you dialed, not with the intent of 'searching' for your friend, but finding the friend directly on the other end. Conceptually, object hyperlinking works much the same way. When you use your cell phone as the medium for an object hyperlink you are first made aware of the object's hyperlink and then initiate the object-specific connection. The mechanics of how your phone makes this connection could be an entire article in itself, but the short answer is that it can involve phone technologies including camera, sms, mms, browser and even its most basic of functions, direct dial.

   As a user, you see this technology as pressing a few keys and information about the object ends up in the palm of your hand. The next question is how and by whom is object hyperlinking being used. Asia and Europe are ahead of the U.S. in general adoption with activity in consumer marketing. In the specific case of Objecs, we specialize in using object hyperlinking for training and educational purposes. Our dominant customer profile is that of the blue collar service industries. For example, a service technician having a need to repair equipment can pull object-based information not only on the device but components within the device. From a training perspective, this technology is the equivalent of cheating when comparing two workers, one using object hyperlinking and one not. We guarantee the results of that comparison.

Objecs® is a training and communications company leveraging object hyperlinking for businesses and public organizations. For more information contact info@objecs.com.
John Bottorff. Speaker on adult education. Founder of Objecs LLC.

The Unmatched Effectiveness of Point-of-Need Learning

Point-of-need learning methodology is the most effective modern training methodology you will ever put to the test, we gurantee it. However, its very capable strength also reveals what might be called the catch in this claim, since the methodology is designed for business or for-profit organizations and not accepted as applicable to the wider traditional user. Point-of-need learning uses an approach that would be called cheating in tradtional educational environments, but in business this approach turns into a competitive advantage that is obvious in a side-by-side comparison against your current training method. In short, point-of-need learning is the act of accessing information at the time and place of need and the reason point-of-need learning is so effective is because the desire to learn is never more hightened than when we have context of use and a real-world need in front of us. Object Hyperlinking is one of our core concepts in the implementation of point-of-need learning. Contact us if you would like to learn more about point-of-need learning and whether your organization can benefit. We offer on-site consulting in the continental United States.
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